Practical guides on Amazon PPC — bidding, keyword strategy, campaign structure, and the mechanics behind the platform. Written by the team building it, not marketing copy.
A structural blind spot in most Amazon advertising setups keeps paying for clicks on products that are already out of stock. Here's why it happens and how inventory-aware bidding fixes it.
1 August 2026 → ClearAcos & PPCACoS and ROAS measure the same relationship from opposite directions, but optimizing for one over the other can lead to different bidding decisions. Here's how to pick.
18 July 2026 → ClearAcos & PPCManual bid management doesn't just cost time. It costs the compounding effect of decisions that only get made once a week instead of every day.
10 June 2026 → ClearAcos & PPCACoS only measures ad-attributed sales. TACoS measures everything — and it's the number that tells you whether advertising is actually growing the business.
30 April 2026 → ClearAcos & PPCEvery Amazon PPC problem traces back to one of three numbers. Here's what each one actually measures, realistic benchmarks, and what a weak number tells you to fix.
14 April 2026 → ClearAcos & PPCAuto and manual campaigns aren't competing options — they're two stages of the same process. Here's how to use them in the right order.
28 March 2026 → ClearAcos & PPCThree ad types, three different jobs. Here's what each one is actually built for, and where they fit relative to each other.
10 March 2026 → ClearAcos & PPCThe same keyword behaves completely differently depending on match type. Here's what each one actually controls, and why the difference matters for spend.
24 February 2026 → ClearAcos & PPCA structured, three-stage system for turning keyword discovery into profitable, tightly controlled campaigns — and the one rule that keeps it from working against itself.
8 February 2026 → ClearAcos & PPCNegative keywords don't get you more sales — they stop you paying for the clicks that were never going to become one. Here's how to use them without cutting into the wins.
22 January 2026 → ClearAcos & PPCProduct Attribute Targeting lets you put your ad directly on a competitor's listing. Here's how it works and where it actually pays off.
5 January 2026 → ClearAcos & PPCThe same keyword performs differently depending on where the ad actually appears. Placement bid adjustments are how you pay more for the spot that earns it — and less for the one that doesn't.
18 December 2025 → ClearAcos & PPCThe Buy Box owner is who gets the sale when a shopper clicks 'Add to Basket.' Advertise a listing that's lost it, and every click you pay for goes nowhere.
2 December 2025 →